Who are the best SEO agencies in the UK?

14 case studies read, one page at a time. 14 are SEO-led rather than paid. 7 name the client. 14 carry a figure that belongs to that client, and 4 carry that figure alongside a stated period. Excluded as sitewide furniture: 35 per cent, each appearing on a third or more of their case studies and therefore belonging to no one client.

Scored 8.2 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged. That study is published by Buried, and so is this one, so this score is Buried marking its own work on a criterion carrying 25 per cent. It is stated here, on the row it affects, rather than in a footnote.

5.0 out of 5 from 25 Google reviews, Google Business Profile on Maps, opened directly. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

5 measurement tools named on their own pages: Ahrefs, Google Analytics, Moz, Search Console, Semrush. 190 references to a business metric such as revenue, leads or ROI across 20 pages read. A reporting rhythm is stated.

Two original data studies: the UK AI Curiosity Map, which ranks cities by AI-related search volume against population, and an AI adoption map built from search data across 35 UK towns and cities. Method stated in both.

1 named practitioner with a role: Will Tombs.

A package table repeated across six service pages: one-off audits from £2,000 to £12,000, migration support from £4,000 to £15,000, and monthly retainers at £1,200 to £3,000 for small business, £3,000 to £8,000 for medium and £8,000+ for enterprise, with what each tier includes listed beside it. No day rate or rate card is published, which is what the top band needs.

82 case studies read, one page at a time. 51 are SEO-led rather than paid. 71 name the client. 32 carry a figure that belongs to that client, and 9 carry that figure alongside a stated period.

Scored 8.1 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged, and that study is published by Buried, which also appears in this ranking.

4.4 out of 5 from 93 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

5 measurement tools named on their own pages: Ahrefs, Google Analytics, Screaming Frog, Search Console, Semrush. 32 references to a business metric such as revenue, leads or ROI across 32 pages read. A reporting rhythm is stated.

A jobs study built from data, published as original analysis. The other candidates matched a sidebar rather than their own article text.

2 named practitioners with a role: Ben Foster, Neil Palmer.

No price published for their own SEO service. They run a page explaining how SEO costs and pricing models work, which addresses the question without answering it for themselves. The currency figures on their site are an example search query, industry ROI ratios and a charity donation, none of which is a price they charge.

52 case studies read, one page at a time. 48 are SEO-led rather than paid. 43 name the client. 33 carry a figure that belongs to that client, and 14 carry that figure alongside a stated period.

Seven named AI-search service pages and a published client result citing a 340 per cent figure, against 97 third-party citations. The offer is broad; the evidence behind it is thin.

4.8 out of 5 from 156 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

6 measurement tools named on their own pages: Ahrefs, Google Analytics, Moz, Screaming Frog, Search Console, Semrush. 165 references to a business metric such as revenue, leads or ROI across 32 pages read. No reporting rhythm is stated, so how often a client hears back is not published.

Keyword analysis drawn from user reviews of comparable products, and a page-speed and technical breakdown published in full.

3 named practitioners with a role: Ali Ubaid, Deepak Shukla, Ismail Abubakar.

Campaigns start at £3,000 a month on a three-month minimum term, stated on two service pages. A floor price and a minimum engagement, with no tiers above it.

67 case studies read, one page at a time. 38 are SEO-led rather than paid. 48 name the client. 37 carry a figure that belongs to that client, and 13 carry that figure alongside a stated period.

Scored 7.2 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged, and that study is published by Buried, which also appears in this ranking.

5.0 out of 5 from 65 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

4 measurement tools named on their own pages: Ahrefs, Google Analytics, Looker Studio, Search Console. 203 references to a business metric such as revenue, leads or ROI across 59 pages read. A reporting rhythm is stated.

An indexing study covering 100,000 pages.

11 named practitioners with a role: Adam Bly, Craig Bates, Joe Holland, Katie Barnard, Luca Senatore, Luke Northbrooke and others.

No price published. They answer how much SEO services cost by saying retainers vary with the scope of the brief and the state of the site.

29 case studies read, one page at a time. 26 are SEO-led rather than paid. 29 name the client. 25 carry a figure that belongs to that client, and 14 carry that figure alongside a stated period.

Twelve AI-search service pages, every one naming the service in their own words, a published client result showing a brand appearing in 56 per cent of AI answers, and 481 third-party AI citations. The deepest AI-search offer of the nine.

4.3 out of 5 from 35 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

7 measurement tools named on their own pages: Ahrefs, ahrefs, Google Analytics, Moz, Screaming Frog, Search Console and 1 more. 70 references to a business metric such as revenue, leads or ROI across 34 pages read. A reporting rhythm is stated.

One piece testing ChatGPT as a keyword research tool, with the outputs shown.

Their about pages were read and name no practitioners with roles. A page exists; the people on it are not named with what they do.

No price for their SEO service. The priced tiers on their pricing page are a rank-tracking and visibility software subscription, from £10 to £1,225 a month with a free trial, which is a product they sell rather than the agency work. The only service figure is a strategy session described as worth £1,000 and given away free.

71 case studies read, one page at a time. 66 are SEO-led rather than paid. 66 name the client. 51 carry a figure that belongs to that client, and 21 carry that figure alongside a stated period. Excluded as sitewide furniture: 118, 2400, 65, 721, 768 per cent, each appearing on a third or more of their case studies and therefore belonging to no one client.

Scored 6.7 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged, and that study is published by Buried, which also appears in this ranking.

4.1 out of 5 from 24 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

11 measurement tools named on their own pages: Ahrefs, AHRefs, ahrefs, AHREFs, Google Analytics, Looker Studio and 5 more. 45 references to a business metric such as revenue, leads or ROI across 28 pages read. No reporting rhythm is stated, so how often a client hears back is not published.

One analytics piece using their own year-on-year performance data.

Their about pages were read and name no practitioners with roles. A page exists; the people on it are not named with what they do.

Three named packages with prices and the team behind each: SME campaigns $3,700 to $6,400 a month, SCA $8,200 to $12,700 a month and ENT $15,800 to $25,000 a month, plus fixed-price projects from $6,800 plus VAT. A rate card exists but is behind a request, so the top band is not met.

39 case studies read, one page at a time. 26 are SEO-led rather than paid. 38 name the client. 26 carry a figure that belongs to that client, and 18 carry that figure alongside a stated period.

Scored 6.7 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged, and that study is published by Buried, which also appears in this ranking.

4.8 out of 5 from 45 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

7 measurement tools named on their own pages: AccuRanker, Ahrefs, Google Analytics, Looker Studio, Screaming Frog, Search Console and 1 more. 136 references to a business metric such as revenue, leads or ROI across 66 pages read. A reporting rhythm is stated.

Backlink-gap analysis published with the working shown, and a brand-authority consolidation across 16 brands.

Their about pages were read and name no practitioners with roles. A page exists; the people on it are not named with what they do.

No published price. A monthly budget field on the contact form offers Less than £3k, £3k to £10k and £10k+, which qualifies an enquiry rather than telling a visitor what the work costs.

20 case studies read, one page at a time. 11 are SEO-led rather than paid. 20 name the client. 9 carry a figure that belongs to that client, and 8 carry that figure alongside a stated period. Excluded as sitewide furniture: 21, 916 per cent, each appearing on a third or more of their case studies and therefore belonging to no one client.

Three named service pages, and the strongest published AI-search research of the nine: impression and index data for ChatGPT pulled from server logs, an analysis of 500 queries, and a ChatGPT autocomplete dataset. Only 34 third-party citations.

4.9 out of 5 from 33 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

1 measurement tool named on their own pages: Google Analytics. 53 references to a business metric such as revenue, leads or ROI across 31 pages read. A reporting rhythm is stated.

Impression and index data for ChatGPT search pulled from server logs, an analysis of 500 high-volume queries for SGE ranking, and a first-of-its-kind ChatGPT autocomplete phrase dataset.

Their about pages were read and name no practitioners with roles. A page exists; the people on it are not named with what they do.

A full package table with prices and inclusions: £5,000 fixed setup, then £2,600 a month tech-only, £8,800 a month for ten articles, £12,300 a month for twenty and £16,300 a month for thirty, with full-service SEO support priced from £12,300 to £19,800 a month. What each tier includes is set out beside its price. No day rate or rate card is published, which is what the top band needs.

56 case studies read, one page at a time. 53 are SEO-led rather than paid. 53 name the client. 36 carry a figure that belongs to that client, and 16 carry that figure alongside a stated period.

Scored 6.9 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged, and that study is published by Buried, which also appears in this ranking.

3.7 out of 5 from 9 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

11 measurement tools named on their own pages: Ahrefs, ahrefs, databox, Databox, Google Analytics, Moz and 5 more. 107 references to a business metric such as revenue, leads or ROI across 32 pages read. No reporting rhythm is stated, so how often a client hears back is not published.

A controlled GEO experiment testing whether AI responses can be influenced, an AI-versus-human content experiment run through detection tools, and published keyword experiments. Method stated.

1 named practitioner with a role: Craig Anderson.

Stated minimums rather than tiers: an absolute minimum retainer of £2,000 a month, GEO priced from £2,500 a month, and digital PR from £5,500 plus VAT.

31 case studies read, one page at a time. 11 are SEO-led rather than paid. 30 name the client. 6 carry a figure that belongs to that client, and 3 carry that figure alongside a stated period.

Scored 6.5 out of 10 in our sister study at bestgeoagencies.co.uk, which reads each agency against a tracked prompt set and seven criteria of its own. The figure is carried across unchanged, and that study is published by Buried, which also appears in this ranking.

4.8 out of 5 from 12 Google reviews, Google knowledge panel, read from a search for the agency. Band set on volume and recency; reaching 8 or 10 needs the reviews themselves read for whether they describe SEO work and whether any client is named, which is the next pass.

6 measurement tools named on their own pages: Google Analytics, Hotjar, Moz, Screaming Frog, Search Console, Semrush. 117 references to a business metric such as revenue, leads or ROI across 63 pages read. No reporting rhythm is stated, so how often a client hears back is not published.

A published keyword toolshed built on 400,000 keywords.

10 named practitioners with a role: Chelsea Hall, Dan Fernandez, Ema Kusaite, Harrison Wright, Harry Calvin, Keira Davidson and others.

No price published for their own work. They answer how much display advertising costs in general and then say they tailor to the client.